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Is it better to create, or be exploited?  When it comes to cross-media, so far, the game industry has preferred the latter – without measurable success. Why? In large measure, just because a movie is fun to watch doesn’t mean it will be fun to play, and visa versa.

That was Game Industry 1.0.

No more.

No more games based on 3rd party licensed Intellectual Properties.  No more sweatshop internal development.  No more stale titles. Now - fresh properties.  Original ideas.  Exciting gaming and entertainment concepts.  All expertly leveraged with our strategic partners to maximize cross-media IP value into films, TV shows novels and toys. 

Game Industry 2.0 has arrived.

Welcome to RADAR.  Original Thinking™ at work.  

 

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